Break the rules, and there could be some pretty serious fines involved. As technology has expanded, so has the purview of federal regulators. Here is some discussion of the FTC influencer guidelines and how they are relevant to brands. The History and Azerbaijan Phone Number Role of the FTC in Advertising The History and Role of the FTC in Advertising Back in the day, it was acceptable to sell all kinds of dangerous products and services. We also could say whatever it took to sell something. Luckily for the modern consumer, plenty of safeguards exist. At the turn of the 20th century, this started with regulations on electrical power and the advent of the FDA. Finally, at the dawn of the Federal Trade Commission was formed to regularize consumer protections. Beginnings Back in 1914, media and advertising were much simpler.
While radio was relatively common, motion pictures were limited to mass gatherings such as cinema. Printed matter, therefore, was one of the biggest advertising media available. Newspapers, then magazines, were responsible for a large majority of marketing activity. It was also the age of Robber Barons, who built vast monopolies that set prices and took advantage of consumers. The Clayton Act was passed to help address these issues. If you’ve heard of the term “anti-trust,” that’s what they’re talking about. At its heart, the FTC is intended to foster competition and fair dealing in business. When businesses play fair, consumers win. Pre-social media policing As we all know, before the advent of social media advertising was mainly paid for in traditional ways. Sure, there was always word of mouth and reviews in publication.