Marketing On Twitch, The Key To Reaching Centennials

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Twitch is a streaming platform owned by Amazon. Despite belonging to one of the pages that generate the most traffic on the internet, the appearance of Twitch went quite unnoticed and very few companies considered including it in their digital marketing strategies. However, now it is believed that it may be one of the great trends in digital marketing for the coming years, so we explain everything about this platform. Do you want to know the 222 trends and predictions of digital marketing that will change the landscape in 2022 of our sector? Click here and download the free ebook that we have prepared for you with all the information. In this video, we talk about how to advertise and market on TwitchHow does Twitch work? Twitch has more than 17.5 million daily active users and a large part of them use this platform to watch videos of gamers playing live. Although it is also noteworthy that this great platform has managed to find a place in other themes, such as DIY, music or lifestyle, among others.

With so many active users and with these prospects for continued growth, Twitch has become quite an attractive channel for digital marketing companies. How Twitch works is pretty straightforward. A gamer broadcasts his game live while making comments and interacting with the public through chat . This same mechanic applies to other themes. Users, for their part, can follow a Twitch streamer for various reasons: because of their knowledge or skills in the subject matter, because of their charisma and personality, or for Guatemala Phone Numbers List both reasons. When a streamer achieves a loyal audience, their broadcasts are regular and their content is of quality and meets all the rules and conditions of the platform, they can become a partner or influencer. It is these figures that allow the integration of advertising and marketing actions on Twitch. Marketing-Twitch Types of advertising on Twitch Twitch is a good place to promote yourself, as it is estimated that more than 80% of users consider it positive that there are sponsorships or advertising content. Most of the advertising reaches users through partners or sponsors, although influencers also play a fundamental role in this field. In any case, it is essential to analyze the content transmitted by the streamer to find the type of audience you want to reach.

If we talk about video games, the public that follows a streamer specialized in sports games will most likely have different needs than the public who are fond of role-playing games. Sponsors or partners The partners, also known as sponsors, are streamers who already have a loyal and growing audience, have a constant and regular weekly number of broadcasts and broadcast content that complies with the rules and conditions of the platform. Those who meet these three requirements will be able to insert ads of a maximum duration of 8 minutes in their videos. These ads can be pre-roll, mid-roll or end of streaming, concepts that we will explain later. Influencer marketing In influencer marketing, these are streamers with a considerable number of followers on Twitch who, without becoming partners, recommend brands or products that may be of interest to their network without resorting to an advertisement. To obtain results through an influencer it is important that he transmits closeness and trust and communicates with his fans in a natural way so as not to cause the opposite effect. Ads in streams (pre-roll, mid-roll, end of streaming) The pre-roll ads are those that appear before the start of the content the user wants to see. In general, they tend to be short, about 30 seconds maximum. The mid-roll appears while you are viewing the content. Remember that these types of announcements can be inserted by the partner or sponsor whenever they consider it, so if we continue to talk about video games, between game and game it may be a good time. Finally, the streaming ends are those that are shown when the content has finished. In this type of ads it is very important to awaken the curiosity of the viewer from the first moment so that they find a reason to stay a little longer and avoid closing the screen once the content is finished. Formats for Twitch Ads Twitch offers several ad formats for its ads. Let's see the main types. Marketing Twitch - Cross-Screen VideoCross Screen Video Marketing Twitch - Homepage CarouselHomepage headliner Marketing Twitch - Mobile Video


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