Marketing funnel understand what it is and how to set it up

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Have you ever thought if it were possible to know exactly which path your customers take before reaching you? This is exactly where the Marketing Funnel comes into play. This is the journey your audience takes from the moment of their first interaction with the brand to making a purchase, for example. The tool is important to build more efficient actions that direct the Persona to the next steps until they become customers. Therefore, the Marketing Funnel has the function of identifying the flow traveled by the Leads , predicting paths and behaviors and helping to create actions that trigger decision-making. All companies can (and should) use the strategy, especially in an increasingly digital scenario, where it is possible to combine the use of data to extract information and build a path to conversion and successful sales. But, after all, how to set up a funnel for companies.

Continue reading the article and find out how to build it. What is a Marketing Funnel For Digital Marketing tactics to be successful, it is necessary to voluntarily attract consumers, understand their needs and whatsapp database offer the best solutions from the first contact. The Marketing Funnel is a fundamental piece for the beginning of this process. Following a structure designed by journeys and channels, the path becomes narrower until extracting the most qualified Leads with sales potential . Its main advantage lies in segmenting the target audience, understanding its needs and what are the levers that advance contacts to the sales stages. In this way, a Marketing Funnel can be divided into 4 stages Visitors; Leads Opportunities; Sales.



It is a cycle that must be driven to determine the level of maturity of customers and what the next steps should be to reach the next stage finally becoming a customer. Marketing Funnel vs Sales Funnel There are two distinct funnels in Digital Marketing: the Marketing Funnel and the Sales Funnel. While the objective of marketers is to capture Leads through acquisition and qualification initiatives, the Sales Funnel needs to ensure that the best opportunities are taken advantage of, making contacts advance to the negotiation stages. Imagine that the company will hold an online event to capture Leads. Strategies to attract, convert and nurture the public will be designed by the marketing team, enchanting from the beginning and making a selection of possible opportunities.